ABOUT US

Framsida started with something very simple: a love for knitwear that actually feels good to wear.

Back in January 2021, we were just a small team selling a few carefully selected knit pieces online. Nothing big, nothing fancy — just soft sweaters, basic sets, and everyday essentials that people could rely on. At that stage, we weren’t thinking about building a brand. We just wanted to offer knitwear that didn’t feel stiff, itchy, or overdesigned.

By October 2021, we began noticing a pattern. Customers weren’t just buying once — they were coming back. They wanted the same comfort, but with better fits, better colors, and more options. That’s when we decided to stop relying only on sourcing and start creating our own designs.

In April 2022, Framsida launched its first original knitwear line. We focused on clean silhouettes, soft-touch yarns, and versatile styles — pieces you could wear at home, at work, or out for a casual day. Nothing complicated, just well-made essentials that fit into real life.

By August 2023, the brand had grown into a more stable direction. We expanded into lightweight knits for warmer seasons, introduced matching knit sets, and paid closer attention to tailoring and durability. At the same time, we worked on improving our supply chain to keep quality consistent across batches.

In December 2024, we made a shift. Instead of releasing more styles, we started releasing better ones. We reduced unnecessary designs and focused on fewer, stronger pieces — improving fabric blends, refining cuts, and making sure each item could be worn again and again without losing its shape.

Now in 2026, Framsida continues to build steadily. We’re still focused on knitwear, still paying attention to the small details, and still listening closely to what our customers actually want — not just what trends say.

Looking ahead, our vision is straightforward: to make knitwear that people keep reaching for. Not because it’s new, but because it works. We want Framsida to be part of everyday wardrobes — reliable, comfortable, and quietly stylish.

Because in the end, good knitwear isn’t about standing out for one moment. It’s about staying with you over time.